GMAT Focus Edition — Data Insights: Table Analysis · Graphics Interpretation · Multi-Source Reasoning · Two-Part Analysis
Home Course Data Insights Lesson 10
Data Insights Lesson 10 of 20

Common Traps &
Recognition Systems

Visual traps: scale illusions. Math traps: % vs. absolute, wrong base. Logic traps: correlation ≠ causation, "all" vs. "some." Timing traps: level vs. rate, cumulative vs. period.

50 mins
🎯 DI 75 to 88
📚 Prereq: Lessons 1–9
Note: DI traps fall into four categories: visual, math, logic, and timing. Knowing the trap types in advance lets you spot them in real-time.
1

The DI Trap Taxonomy

GMAT DI questions are carefully designed to exploit specific cognitive shortcuts. Knowing the trap types in advance lets you recognize them in real-time and avoid common errors.

Four Categories of DI Traps
Visual Traps
Scale illusions, truncated axes, 3D distortion
Math Traps
% vs. absolute, average vs. total, wrong denominator
Logic Traps
Correlation → causation, "all" vs. "some", scope errors
Time Traps
Absolute vs. rate, different reference periods, base year
2

Data Interpretation Traps

Trap: Percentage vs. Absolute Value

A country with 5% market share of a $10B market ($500M) is larger than one with 20% of a $2B market ($400M). Always compute absolute values when totals differ.

Trap: Average vs. Total

A higher average doesn't mean a higher total if the count differs. 10 workers averaging $50K = $500K total. 20 workers averaging $30K = $600K total.

Trap: Wrong Base for Percentage Change

% change uses the ORIGINAL value as denominator. Price goes from $80 to $100: change = 20/80 = 25%, not 20/100 = 20%.

3

Logic & Inference Traps

Trap: Correlation → Causation

A scatter plot showing two variables increasing together does NOT prove one causes the other. Always flag when answer choices claim causation from correlation data.

Trap: "All" vs. "Some" Quantifier

A statement saying "all companies with X also have Y" is False if even ONE company has X but not Y. "Some" only needs one example. Get the quantifier right.

Trap: Scope Expansion

If the data covers 10 companies in North America, you cannot conclude anything about global trends. Scope of data limits scope of conclusions.

4

Time & Rate Traps

TrapThe MistakeThe Fix
Different time periodsComparing Q1 to Q4 as if same baseEnsure periods are the same length and base
Level vs. rate of changeSteepest slope = highest valueSlope = rate of change, not absolute level
Base year selectionChoosing a conveniently low/high baseCheck what reference year was used for indexing
Cumulative vs. periodTreating a cumulative total as a period valueRead axis label: "YTD" or "annual" or "per month"
5

10 Universal DI Traps

⚠ Biggest bar = most important

The biggest value in one metric (e.g., employees) doesn't make it the "best" company on another metric.

⚠ Scale illusion on bar charts

Truncated y-axis makes small differences look huge. Always check the baseline before visual comparisons.

⚠ Comparing % change and % level

A 50% growth rate and a 50% market share are totally different statistics.

⚠ Assuming linearity between data points

Line graphs imply smooth change but actual values between labeled points may not be linear.

⚠ Reading the wrong series on a multi-line chart

In a chart with 3+ lines, verifying which line is which (via legend) is essential before every reading.

⚠ Inferring from a non-representative sample

If a table shows data for 5 of 500 companies, conclusions about the whole industry are not supported.

⚠ Double-checking "at least" vs. "more than"

At least 50% includes exactly 50%. More than 50% excludes it. One extra row can flip a True/False.

⚠ Misidentifying which variable is cause and which is effect

In scatter plots with two unlabeled axes, the x-axis is conventionally the independent (cause) variable — but confirm with the context.

⚠ Rounding errors flipping True/False

If the true answer is 50.1% and you round to 50%, a "more than half" True answer becomes False. Use precise arithmetic for borderline cases.

⚠ Misusing "Cannot Determine"

This answer is correct ONLY when the given data is genuinely insufficient. Never choose it just because you find the question hard.

10 Practice Questions

Q1 of 10
GI~650

A chart shows that Company A grew revenue by $50M while Company B grew by $20M. A student concludes "A grew faster than B." This conclusion is:

Explanation: Incorrect without knowing starting values. If A started at $1B and grew $50M = 5%. If B started at $100M and grew $20M = 20%. B grew faster in percentage terms. Absolute growth says nothing about the rate without the base.
Q2 of 10
GI~650

A scatter plot shows a perfect negative correlation between hours of TV watched per day and GPA. A teacher claims: "Watching less TV will improve your GPA." This claim is:

Explanation: Unproven — correlation does not prove causation. The scatter plot shows that TV time and GPA move together inversely. But it cannot establish that reducing TV time CAUSES GPA to improve. Both could be driven by a third variable (e.g., study habits).
Q3 of 10
GI~600

A bar chart shows 2023 vs. 2022 values. Company X: 2022=$200M, 2023=$220M. The percentage increase is:

Explanation: 10%. % change = (220−200)/200 = 20/200 = 10%.
Q4 of 10
TA~600

A Table Analysis statement says: "All products with a price above $100 have a customer rating above 4.0." The most efficient way to test this is:

Explanation: Sort by price descending, check ratings for qualifying rows. Sort price descending to bring all >$100 items to the top. Then check if every one has rating > 4.0. One counterexample makes the statement False.
Q5 of 10
GI~700

A pie chart for Year 1 shows Company A = 40% of a $500M market. A pie chart for Year 2 shows Company A = 35% of a $700M market. A says "A's revenue fell because its share decreased." This is:

Explanation: False — absolute revenue increased. Year 1: 40% × $500M = $200M. Year 2: 35% × $700M = $245M. A's absolute revenue GREW from $200M to $245M despite the percentage share declining. The expanded total market more than compensated.
Q6 of 10
GI~700

A line graph shows "Cumulative Revenue" (not annual). The value goes from $100M in Year 1 to $250M in Year 3. Annual revenue in Year 3 alone cannot be determined from this graph unless:

Explanation: You need the Year 2 cumulative figure. Year 3 annual revenue = Year 3 cumulative − Year 2 cumulative. Without Year 2's cumulative, you can't isolate Year 3 alone.
Q7 of 10
TA~700

A table has 10 companies. A statement says "More than half of the companies with revenue above $1B also have profit margins above 20%." The statement is TRUE if:

Explanation: More than half of the subset with revenue > $1B have margin > 20%. The statement is about the sub-group "companies with revenue > $1B." Among THAT group, more than half must have margin > 20%. This is not about all 10 companies.
Q8 of 10
GI~650

A GI question shows a bar chart with y-axis from 50 to 100 (truncated). Bar A is at 75, Bar B is at 90. Visually, B appears twice as tall as A because of the truncation. The actual ratio of B to A values is approximately:

Explanation: 1.2:1. Actual ratio = 90/75 = 1.2. The truncated axis (starting at 50) compresses the apparent difference, making the visual appear much larger. Always use actual values for ratio computations.
Q9 of 10
MSR~600

An MSR question provides two tabs: Tab 1 shows a sales report, Tab 2 shows a customer survey. Neither tab mentions production costs. A question asks "What was the production cost per unit?" The correct answer is:

Explanation: Mark as "Cannot Determine." Production cost data is not in either tab. In MSR, you can only use information from the provided tabs. Outside knowledge (industry standards) or assumptions are not valid. When data is absent, "Cannot Determine" is correct.
Q10 of 10
TPA~700

A TPA question asks you to select "an event that preceded the outcome" (Column 1) and "a mechanism that explains the outcome" (Column 2). Three students pick the same Column 1 answer but different Column 2 answers. This shows:

Explanation: There appear to be multiple valid combinations — but TPA has exactly one correct pair. If three students pick the same Column 1 but different Column 2, only one Column 2 actually satisfies all constraints. The others likely violate a subtle requirement in the question stem. Re-read the constraint carefully.
Lesson Summary
Visual: always check the y-axis scale

Truncated axes, 3D distortion, and scale mismatches are the most common visual traps.

Math: absolute values need totals

% says nothing about actual size. Always multiply by the total when comparing across categories.

Logic: correlation ≠ causation

No scatter plot, table, or chart can prove causation. Never choose answers that claim it.

Timing: level vs. rate of change

A steep slope shows fast change, not necessarily high values. Cumulative and period values are different.